Email: weiwei@wei-insight.com
Tel: (+44) 7737898129
Wei Insight
Our Services
Our expertise-based services
Genuinely bilingual, truly cross cultural
Copyright ©2019 Wei Insight - a company registered in England and Wales (Registration No. 10453106)
We abide by Market Research Society (MRS) and CMRA (Chinese Market Research Association) codes of conduct. We follow the BHBIA (British Healthcare Business Intelligence Association) Legal and Ethical Guidelines and regularly receive training on Adverse Events Reporting for Healthcare Market Research.
Our Methodologies
We provide the following services throughout the entire qualitative project, all conducted or overseen by Weiwei as the sole contact for each project commissioned:
- Project management
- Screener and discussion guide writing
- Recruitment
- Moderation
- Translation of research materials
- Content analysis
- Translated-transcription
- Reporting
- Presentation / workshop
We have established experience in a variety of qualitative methologies - not only traditional IDIs / TDIs and focus groups, but also web-assisted telephone interviews, online inerviews and online communities.
For each moderation, we fully immerse ourselves in it to address the research and business objectives hence help make insightful conclusions. We have years of experience joining debriefing and attending workshops to work closely with our clients on delivering actionable recommendations.